#FFAADDFresh Gum (#FFAADD) is a very light, soft magenta with an OKLCH hue of 343°, lightness 0.84 and chroma 0.118. It sits on the transitional side of the color wheel. In practice it behaves as a mid-weight working color for secondary surfaces and editorial blocks.
| HEX | #FFAADD |
|---|---|
| RGB | rgb(255, 170, 221) |
| HSL | hsl(324, 100%, 83%) |
| HSV | hsv(324, 33%, 100%) |
| CMYK | cmyk(0%, 33%, 13%, 0%) |
| CIE Lab | lab(79.2 38.4 -12.9) |
| OKLCH | oklch(0.836 0.118 343) |
Under warm 2700K interior light Fresh Gum shifts subtly: drifts toward pink; in north-facing or shaded light it shifts subtly: leans toward purple. Overall drift across common illuminants is small (max ΔE ≈ 2), so it is a lighting-stable choice.
#ffa5cf — ΔE 2.0, shifts subtly: drifts toward pink#ffabd9 — ΔE 0.7, shifts subtly: leans toward red#ffaadd — ΔE 0.0, is virtually unchanged#ffabe0 — ΔE 0.4, shifts subtly: leans toward purpleTest Fresh Gum in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 1.74:1 and against black 12.05:1, so black text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid white text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#ffebf6 · #ffaadd · #d286b4 · #a6638c · #7c4267 · #552343
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#ffcddb · #ffaadd · #dc9ddb · #b890d3 · #9584c7 · #7379b5
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#ffaadd · #cb9d91 · #b5729b · #a6513b · #743a5f · #53291f
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#ffe4f3 · #ffaadd · #55bd91 · #a1758f · #7d576e · #573e4c
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#ffaadd · #a4b0aa · #83737c · #424b46 · #271821 · #000101
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e9f5ef · #bfcec6 · #91a299 · #152a21 · #000803 · #ffaadd
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#e0e6c0 · #ffaadd · #ce9cd1 · #38ae29 · #3a4230 · #22060a
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#ffaadd · #99b4a6 · #628549 · #005453 · #0f2400 · #000303
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#ffaadd · #b0ae95 · #837b32 · #005166 · #00212d · #050300
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#ffaadd · #bbaa95 · #9a6f33 · #00573b · #001d3f · #000301
#FFB7E1 · #FFC3E6 · #FFCEEA · #FFDAEF · #FFE5F4
#D488B6 · #AA6790 · #82486C · #5B2B4A · #380F2A
#F5B1D9 · #EAB8D5 · #DEBFD0
Its moderate chroma lets it work in mid-size areas — upholstery, secondary UI surfaces, editorial blocks — without overwhelming neighbors. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.