#BB3381Very Berry (#BB3381) is a mid-tone, saturated pink with an OKLCH hue of 350°, lightness 0.55 and chroma 0.187. It sits on the warm side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.
| HEX | #BB3381 |
|---|---|
| RGB | rgb(187, 51, 129) |
| HSL | hsl(326, 57%, 47%) |
| HSV | hsv(326, 73%, 73%) |
| CMYK | cmyk(0%, 73%, 31%, 27%) |
| CIE Lab | lab(45 60.3 -12.6) |
| OKLCH | oklch(0.550 0.187 350) |
Under warm 2700K interior light Very Berry shifts subtly: leans toward red; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 1.2), so it is a lighting-stable choice.
#bc3079 — ΔE 1.2, shifts subtly: leans toward red#be327f — ΔE 0.7, shifts subtly: leans toward red#bb3381 — ΔE 0.0, is virtually unchanged#bc3383 — ΔE 0.4, is virtually unchangedTest Very Berry in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 5.38:1 and against black 3.9:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#ffa9d2 · #e872af · #bb3381 · #981565 · #660041 · #33001e
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#e16c6c · #d14f74 · #bb3381 · #962e88 · #722987 · #4f237e
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#ff8859 · #c07c61 · #bb3381 · #902162 · #6c0045 · #3f1000
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#00e5b4 · #ae8597 · #bb3381 · #7b385b · #571d3c · #300b1f
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e2f8ef · #9f838f · #bb3381 · #4d5c56 · #341b27 · #000201
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e8f5f0 · #bfcec8 · #91a39c · #152c25 · #000a05 · #bb3381
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#d6dbb5 · #32b597 · #977ba8 · #bb3381 · #4c654b · #1a0621
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#ceffec · #56a144 · #bb3381 · #006569 · #062d00 · #000203
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#f4f6cb · #929300 · #bb3381 · #006181 · #002839 · #040300
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#fff0d7 · #b68100 · #bb3381 · #006850 · #001f58 · #000402
#CC5594 · #DB74A8 · #EA91BC · #F8AED0 · #FFCEE4
#9F226B · #831056 · #680042 · #4B002E · #30001C
#AE477E · #A0567B · #906177
Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.