#993311Choco Chic (#993311) is a dark, saturated red with an OKLCH hue of 37°, lightness 0.47 and chroma 0.143. It sits on the warm side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.
| HEX | #993311 |
|---|---|
| RGB | rgb(153, 51, 17) |
| HSL | hsl(15, 80%, 33%) |
| HSV | hsv(15, 89%, 60%) |
| CMYK | cmyk(0%, 67%, 89%, 40%) |
| CIE Lab | lab(36.3 41.1 41.8) |
| OKLCH | oklch(0.467 0.143 37) |
Under warm 2700K interior light Choco Chic is virtually unchanged; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 0.7), so it is a lighting-stable choice.
#9a2f0c — ΔE 0.7, is virtually unchanged#9c320f — ΔE 0.6, is virtually unchanged#993311 — ΔE 0.0, is virtually unchanged#993312 — ΔE 0.1, is virtually unchangedTest Choco Chic in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 7.4:1 and against black 2.84:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#f4a38c · #d1795e · #ae4e31 · #993311 · #531100 · #250200
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#a76f25 · #a2520e · #993311 · #822028 · #691131 · #4f0633
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#c7b179 · #b68f00 · #877443 · #993311 · #711e00 · #480d00
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#17d8fe · #c28b7b · #917167 · #993311 · #5e2b1c · #35170f
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e4f5fb · #c2aba4 · #6a767a · #993311 · #523b35 · #000203
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e7f5f9 · #bdcdd2 · #90a2a8 · #132c33 · #000a0f · #993311
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#c7d9b7 · #c59ab1 · #299898 · #993311 · #3b4f41 · #170d03
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#c7d8b6 · #87b1dc · #659393 · #993311 · #3b483e · #170d03
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#dbfbe7 · #6dc794 · #6068c5 · #993311 · #343780 · #000501
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#eaf8d9 · #9dbe6d · #00819a · #993311 · #532b73 · #000407
#AE5338 · #C3725A · #D6907B · #EAAE9D · #FCCDBF
#832605 · #6C1B00 · #551200 · #3F0A00 · #2B0300
#8D3F28 · #814838 · #745045
Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.