#9A382DKetchup (#9A382D) is a dark, saturated red with an OKLCH hue of 29°, lightness 0.48 and chroma 0.133. It sits on the warm side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.
| HEX | #9A382D |
|---|---|
| RGB | rgb(154, 56, 45) |
| HSL | hsl(6, 55%, 39%) |
| HSV | hsv(6, 71%, 60%) |
| CMYK | cmyk(0%, 64%, 71%, 40%) |
| CIE Lab | lab(37.6 40.3 28.4) |
| OKLCH | oklch(0.478 0.133 29) |
Under warm 2700K interior light Ketchup is virtually unchanged; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 0.6), so it is a lighting-stable choice.
#9b3528 — ΔE 0.6, is virtually unchanged#9d372b — ΔE 0.6, is virtually unchanged#9a382d — ΔE 0.0, is virtually unchanged#9a382e — ΔE 0.1, is virtually unchangedTest Ketchup in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 7.05:1 and against black 2.98:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#e9988b · #c66e61 · #9a382d · #791f16 · #4d0000 · #1d0000
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#ac7039 · #a5552d · #9a382d · #822838 · #681b3d · #4d103c
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#cfb281 · #c18e1a · #8e764b · #9a382d · #72231b · #510503
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#30dbf3 · #c48f86 · #93746f · #9a382d · #602f28 · #371a16
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e4f6f9 · #c3aca9 · #6d797b · #9a382d · #543e3b · #000304
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e6f5f7 · #bccdd0 · #8ea2a5 · #102b2f · #00080b · #9a382d
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#d7f9ff · #50c5d7 · #008696 · #9a382d · #004e58 · #080000
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#dbccee · #8ab5af · #578cb9 · #9a382d · #394766 · #1c040e
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#e0fae4 · #80c68d · #5771c5 · #9a382d · #2d3e80 · #000200
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#eef6d8 · #aabc6c · #008696 · #9a382d · #4e3377 · #000304
#AF574B · #C37468 · #D69287 · #E9AFA6 · #FCCEC6
#832B21 · #6D1E16 · #58110B · #430402 · #2F0000
#8F4339 · #834C43 · #76534D
Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.