#990F4BBerry (#990F4B) is a dark, saturated pink with an OKLCH hue of 3°, lightness 0.45 and chroma 0.171. It sits on the warm side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.
| HEX | #990F4B |
|---|---|
| RGB | rgb(153, 15, 75) |
| HSL | hsl(334, 82%, 33%) |
| HSV | hsv(334, 90%, 60%) |
| CMYK | cmyk(0%, 90%, 51%, 40%) |
| CIE Lab | lab(33.2 55.6 3.3) |
| OKLCH | oklch(0.446 0.171 3) |
Under warm 2700K interior light Berry shifts subtly: leans toward red; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 0.8), so it is a lighting-stable choice.
#990846 — ΔE 0.8, shifts subtly: leans toward red#9c0d49 — ΔE 0.7, shifts subtly: leans toward red#990f4b — ΔE 0.0, is virtually unchanged#990f4c — ΔE 0.2, is virtually unchangedTest Berry in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 8.32:1 and against black 2.52:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#e9829f · #c65578 · #990f4b · #720034 · #3d0019 · #120003
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#b7553c · #ab3541 · #990f4b · #7a0654 · #5a0255 · #3c0050
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#db9d72 · #d66e00 · #97633e · #990f4b · #6e0032 · #44001c
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#00e2cd · #c17e8f · #8e6770 · #990f4b · #5c1d32 · #320e19
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e1f7f3 · #c1a5ab · #62716f · #990f4b · #4f333a · #000201
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e7f5f3 · #bccdca · #8da19d · #0d2824 · #000504 · #990f4b
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#cdfef5 · #00c8b5 · #007f73 · #990f4b · #00473f · #110003
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#cdd0f4 · #70b898 · #568b98 · #990f4b · #364257 · #1c051d
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#ebf8d2 · #9dbb52 · #0074b2 · #990f4b · #004066 · #010300
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#fdf2cb · #cbaa33 · #007f73 · #990f4b · #272e86 · #000201
#B03E64 · #C5627F · #DA839A · #EDA4B7 · #FFC7D4
#83013E · #6C0031 · #550025 · #3F001A · #2B000F
#8D2B4D · #803A4F · #714551
Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.