#693F43Red Rumour (#693F43) is a dark, muted pink with an OKLCH hue of 14°, lightness 0.42 and chroma 0.059. It sits on the warm side of the color wheel. In practice it behaves as a mid-weight working color for secondary surfaces and editorial blocks.
| HEX | #693F43 |
|---|---|
| RGB | rgb(105, 63, 67) |
| HSL | hsl(354, 25%, 33%) |
| HSV | hsv(354, 40%, 41%) |
| CMYK | cmyk(0%, 40%, 36%, 59%) |
| CIE Lab | lab(31.7 18.9 5.3) |
| OKLCH | oklch(0.419 0.059 14) |
Under warm 2700K interior light Red Rumour shifts subtly: drifts toward red; in north-facing or shaded light it shifts subtly: leans toward magenta. Overall drift across common illuminants is small (max ΔE ≈ 0.8), so it is a lighting-stable choice.
#6b3d3e — ΔE 0.8, shifts subtly: drifts toward red#6b3f41 — ΔE 0.5, shifts subtly: drifts toward red#693f43 — ΔE 0.0, is virtually unchanged#693f44 — ΔE 0.2, shifts subtly: leans toward magentaTest Red Rumour in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 8.78:1 and against black 2.39:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#c4a0a3 · #a0797c · #7d5458 · #693f43 · #351418 · #140002
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#8b6452 · #7f4f47 · #693f43 · #592c3d · #431f37 · #2d142e
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#b7a089 · #a57d54 · #786552 · #693f43 · #4e2429 · #310c12
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#88d4d2 · #a18385 · #786667 · #693f43 · #42272a · #201112
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#eaf4f4 · #b2a5a6 · #616767 · #693f43 · #3e3132 · #000202
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#ffedee · #dcc5c6 · #693f43 · #402225 · #1b0205 · #e54d69
The same quiet ground carrying one bright gold voice — the high-energy pairing a cool or muted anchor cannot reach through its own temperature.
#ffedee · #dcc5c6 · #693f43 · #402225 · #1b0205 · #dbc54e
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#e1f7f6 · #7cb5b4 · #237372 · #693f43 · #003e3d · #080001
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#e1f7f6 · #86b59f · #2d6f85 · #693f43 · #0a3f2c · #000408
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#ecf5e6 · #9ab28b · #476890 · #693f43 · #1c3655 · #000200
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#f4f3e2 · #afab7f · #237372 · #693f43 · #313054 · #000202
#815A5D · #9A7679 · #B39496 · #CCB2B3 · #E6D1D2
#593337 · #4A282C · #3B1E21 · #2C1316 · #1F0A0C
#644245 · #5E4547 · #584849
Its moderate chroma lets it work in mid-size areas — upholstery, secondary UI surfaces, editorial blocks — without overwhelming neighbors. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.