#730039Merlot (#730039) is a dark, saturated pink with an OKLCH hue of 1°, lightness 0.36 and chroma 0.146. It sits on the warm side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.
| HEX | #730039 |
|---|---|
| RGB | rgb(115, 0, 57) |
| HSL | hsl(330, 100%, 23%) |
| HSV | hsv(330, 100%, 45%) |
| CMYK | cmyk(0%, 100%, 50%, 55%) |
| CIE Lab | lab(23.5 47.2 0.4) |
| OKLCH | oklch(0.360 0.146 1) |
Under warm 2700K interior light Merlot shifts subtly: leans toward red; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 0.7), so it is a lighting-stable choice.
#730035 — ΔE 0.7, shifts subtly: leans toward red#750038 — ΔE 0.5, is virtually unchanged#730039 — ΔE 0.0, is virtually unchanged#73003a — ΔE 0.2, is virtually unchangedAgainst white it measures 11.74:1 and against black 1.79:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#d88aa1 · #b6607b · #933558 · #730039 · #3a0019 · #100003
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#924131 · #852533 · #730039 · #55003d · #390039 · #1f002e
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#daa382 · #cb728e · #b35700 · #784c30 · #730039 · #490021
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#18e2c9 · #9e6878 · #705159 · #730039 · #3e0b1f · #180108
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e4f7f2 · #cbb3b9 · #7c8986 · #664d54 · #730039 · #192a27
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e7f5f2 · #bccdc9 · #8da19c · #0d2823 · #000504 · #730039
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#d3fcf3 · #53d3be · #009c89 · #006457 · #730039 · #411424
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#d3fcf3 · #81d093 · #0097aa · #00672e · #730039 · #002c33
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#edf7d6 · #b0c66e · #008fd3 · #005b89 · #730039 · #222b00
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#fdf1d1 · #d7b75c · #009c89 · #3c4e99 · #730039 · #002e27
#8E3355 · #A95772 · #C37B91 · #DC9FB0 · #F5C4D2
#630030 · #520027 · #43001E · #340015 · #26000D
#691A3A · #5F283B · #54313B
Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.