#387B54Amazon (#387B54) is a mid-tone, soft green with an OKLCH hue of 156°, lightness 0.53 and chroma 0.093. It sits on the cool side of the color wheel. In practice it behaves as a mid-weight working color for secondary surfaces and editorial blocks.
| HEX | #387B54 |
|---|---|
| RGB | rgb(56, 123, 84) |
| HSL | hsl(145, 37%, 35%) |
| HSV | hsv(145, 54%, 48%) |
| CMYK | cmyk(54%, 0%, 32%, 52%) |
| CIE Lab | lab(46.5 -30.9 15) |
| OKLCH | oklch(0.528 0.093 156) |
Under warm 2700K interior light Amazon shifts subtly: leans toward yellow-green; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 1.3), so it is a lighting-stable choice.
#43784d — ΔE 1.3, shifts subtly: leans toward yellow-green#3f7c52 — ΔE 0.8, shifts subtly: leans toward yellow-green#387b54 — ΔE 0.0, is virtually unchanged#377c55 — ΔE 0.3, is virtually unchangedTest Amazon in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 5.09:1 and against black 4.13:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#9ccead · #70a985 · #387b54 · #1f5f3c · #003c1f · #001a09
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#569d96 · #428d77 · #387b54 · #3f6636 · #41511c · #3e3c04
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#57b7c5 · #679197 · #387b54 · #255c3c · #084024 · #002226
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#b9dac4 · #be83af · #387b54 · #415146 · #183725 · #081a0f
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#f8eff5 · #7d8981 · #387b54 · #565054 · #19251d · #020001
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#f9eef6 · #d1c5cd · #a597a1 · #2c1c28 · #090107 · #387b54
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#d6d9b3 · #f16483 · #668e60 · #387b54 · #644971 · #220803
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#ffebf9 · #907aa9 · #387b54 · #7b3a4a · #2b153f · #0c0002
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#eef1ff · #7982b2 · #387b54 · #7d3d2c · #3f0e03 · #01000a
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#e7f4ff · #5f8ab0 · #387b54 · #713d65 · #341a00 · #040003
#568F6C · #73A485 · #90B99E · #ADCFB8 · #CAE5D3
#296744 · #1B5334 · #0C4025 · #002E16 · #001C0B
#467859 · #52755E · #5C7163
Its moderate chroma lets it work in mid-size areas — upholstery, secondary UI surfaces, editorial blocks — without overwhelming neighbors. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.