#9B72CFA flowering violet that sits between lilac and true purple, and refuses to be quiet.
Named for the garden flower that turns to follow the sun, and adopted as a fashion color in the 1880s on the back of the first synthetic mauves — one of the first colors that was a trend before it was a pigment.
Also searched as heliotrope, violet, lilac, light purple, floral purple.
Each palette anchors on Heliotrope #9B72CF and is validated under daylight, incandescent, fluorescent, and LED light.
Monochrome UI scales and finish studies
light #f2e4f5, support #b195e4, anchor #9b72cf, support #875baa, support #553a76, dark #2e183b
The neighborhood at full voice — foliage, fruit, saturated print
light #e6d3ed, support #cd71df, anchor #9b72cf, support #7366bd, support #602766, dark #1b0c40
Gradients, environmental and atmospheric work
light #dae0fd, support #8b98d8, anchor #9b72cf, support #8b6c7e, support #3a445d, dark #250a25
Gradients, environmental and atmospheric work
light #f4daf1, support #e372c5, anchor #9b72cf, support #687698, support #573b4c, dark #0f1039
One opposed voice — editorial and brand statements
light #b5e1db, counterpoint #c5c56a, anchor #9b72cf, support #8f629a, support #324331, dark #010c30
The argument held in shadow — lacquer, evening interiors, luxury dark modes
light #e5e1bd, support #bd83be, anchor #9b72cf, support #637c6b, counterpoint #1f4914, dark #060929
Warm against cool — the mid-gap companion the complement skips
light #f4daf1, counterpoint #e9aa71, anchor #9b72cf, support #8f629a, support #52352f, dark #1d0706
A defensible odd couple — editorial and fashion risk
light #ffebfe, support #c189bc, anchor #9b72cf, counterpoint #9b3d3d, support #50343e, dark #1e0913
Brand systems, print, identity
light #f2edf8, support #a0a0aa, anchor #9b72cf, support #806e85, support #3e3a44, dark #100d14
Interiors, packaging, textiles — the warm mid-gap pairing
light #ffe2fe, support #c189bc, anchor #9b72cf, support #886688, counterpoint #873260, dark #18061a
Interiors, packaging, textiles — the cool mid-gap pairing
light #d4eaff, counterpoint #80daeb, anchor #9b72cf, support #776ea2, support #36434c, dark #050d25