Amaranth color palettes #B0234A

Crimson with a magenta bite — the seed-head red that never fades in the field.

Where Amaranth comes from

From the Greek amarantos, unfading: the flower keeps its color as it dries. The name carried across to a red that holds its crimson instead of dropping to brown the way madder and safflower do.

Also searched as amaranth, crimson, magenta red, raspberry, cerise.

11 palettes built on Amaranth

Each palette anchors on Amaranth #B0234A and is validated under daylight, incandescent, fluorescent, and LED light.

Tonal

Amaranth Soft Ladder

Monochrome UI scales and finish studies

light #ffe6e7, support #f091a9, support #c64a55, anchor #b0234a, support #8c1b3c, dark #440011

Amaranth Shadow Ladder

Dark-mode surfaces, deep textiles, lacquer

light #ffdadc, anchor #b0234a, support #7d2f45, support #680018, support #4a001a, dark #220000

Analogous

Amaranth and Cochonnet

The neighborhood at full voice — foliage, fruit, saturated print

light #eccdd7, support #f589bc, support #b25550, anchor #b0234a, support #7e2553, dark #340a09

Contrast

Amaranth and Wells of Wonder

One opposed voice — editorial and brand statements

light #d8dcb3, support #cc9dc6, counterpoint #26ad8d, anchor #b0234a, support #40533d, dark #1d0803

Amaranth and Flax Flower Blue

Warm against cool — the mid-gap companion the complement skips

light #fadefc, support #d49ab9, counterpoint #5597dd, anchor #b0234a, support #394d78, dark #060929

Amaranth and Beach Bag

A defensible odd couple — editorial and fashion risk

light #f9efca, counterpoint #adb864, support #a36159, anchor #b0234a, support #565143, dark #1c0705

Amaranth and Hill Lands

One opposed voice — editorial and brand statements

light #dad6ae, counterpoint #8dc248, support #a36159, anchor #b0234a, support #4d503c, dark #210703

Amaranth and Pale Indigo

A defensible odd couple — editorial and fashion risk

light #ffebfe, support #d0a1b4, counterpoint #8c7ad9, anchor #b0234a, support #59476b, dark #190713

Shifted

Amaranth and Free Speech Magenta

Interiors, packaging, textiles — the cool mid-gap pairing

light #f5cee6, counterpoint #e359da, support #a06582, anchor #b0234a, support #674555, dark #1d0712

Amaranth and Orange Poppy

Interiors, packaging, textiles — the warm mid-gap pairing

light #fdebe5, counterpoint #e2874e, support #9d6663, anchor #b0234a, support #684944, dark #210805

Quiet Support

Amaranth Gallery

Brand systems, print, identity

light #fdeff2, support #c1b2b3, support #8c6c6f, anchor #b0234a, support #5a4f51, dark #130d0d

Other rare colors