#7E3A3CWild Berry (#7E3A3C) is a dark, soft red with an OKLCH hue of 20°, lightness 0.44 and chroma 0.095. It sits on the warm side of the color wheel. In practice it behaves as a mid-weight working color for secondary surfaces and editorial blocks.
| HEX | #7E3A3C |
|---|---|
| RGB | rgb(126, 58, 60) |
| HSL | hsl(358, 37%, 36%) |
| HSV | hsv(358, 54%, 49%) |
| CMYK | cmyk(0%, 54%, 52%, 51%) |
| CIE Lab | lab(33.5 29.6 12.8) |
| OKLCH | oklch(0.438 0.095 20) |
Under warm 2700K interior light Wild Berry shifts subtly: leans toward orange; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 0.8), so it is a lighting-stable choice.
#7f3737 — ΔE 0.8, shifts subtly: leans toward orange#813a3a — ΔE 0.7, shifts subtly: leans toward orange#7e3a3c — ΔE 0.0, is virtually unchanged#7e3a3d — ΔE 0.2, is virtually unchangedTest Wild Berry in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 8.21:1 and against black 2.56:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#d39a99 · #b07171 · #7e3a3c · #67282b · #40080e · #160001
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#97684b · #8c5040 · #7e3a3c · #672b3d · #4f1f3a · #371433
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#bfa687 · #af8247 · #806a50 · #7e3a3c · #5a2426 · #3b0b0f
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#72d7dc · #ad8786 · #816b6a · #7e3a3c · #4c2a2a · #281414
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e8f5f5 · #b8a8a7 · #656d6e · #7e3a3c · #453635 · #000202
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#e7f5f6 · #bccdce · #8da1a2 · #0d2829 · #000607 · #7e3a3c
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#d7d3ae · #c097b0 · #378aad · #7e3a3c · #2f3d5d · #031027
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#ddf8f9 · #7abca5 · #1f7597 · #7e3a3c · #004534 · #00050c
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#e8f7e5 · #93b88b · #4a6ba2 · #7e3a3c · #203963 · #000200
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#f2f4de · #afb179 · #007b80 · #7e3a3c · #3a3161 · #000203
#955757 · #AC7373 · #C39190 · #DAB0AE · #F0CFCE
#6B2E30 · #592325 · #48181A · #370D10 · #270407
#764041 · #6D4646 · #644B4A
Its moderate chroma lets it work in mid-size areas — upholstery, secondary UI surfaces, editorial blocks — without overwhelming neighbors. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.