#770088Ultraberry (#770088) is a dark, saturated magenta with an OKLCH hue of 321°, lightness 0.41 and chroma 0.196. It sits on the transitional side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.
| HEX | #770088 |
|---|---|
| RGB | rgb(119, 0, 136) |
| HSL | hsl(293, 100%, 27%) |
| HSV | hsv(293, 100%, 53%) |
| CMYK | cmyk(12%, 100%, 0%, 47%) |
| CIE Lab | lab(28.6 58.8 -43.4) |
| OKLCH | oklch(0.412 0.196 321) |
Under warm 2700K interior light Ultraberry shifts subtly: leans toward pink; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 1.4), so it is a lighting-stable choice.
#780180 — ΔE 1.4, shifts subtly: leans toward pink#790186 — ΔE 0.6, shifts subtly: leans toward pink#770088 — ΔE 0.0, is virtually unchanged#77008a — ΔE 0.3, is virtually unchangedTest Ultraberry in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.
Against white it measures 9.81:1 and against black 2.14:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text. Avoid black text on this color entirely.
One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.
#c57bd2 · #a24eb1 · #770088 · #530060 · #27002e · #060009
The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.
#6d58bd · #7337a7 · #770088 · #680057 · #540030 · #3e0013
The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.
#dd858e · #df3f60 · #964d56 · #770088 · #50005c · #2d0034
One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.
#72e263 · #a575ad · #795e7e · #770088 · #45154e · #210726
The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.
#e8f7e6 · #b4a0b7 · #5d675c · #770088 · #3e2b42 · #000200
This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.
#ecf5eb · #c2ccc1 · #94a093 · #192617 · #000500 · #770088
The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.
#d5d9b3 · #d7a9c5 · #2ca771 · #4e654a · #770088 · #0f0728
The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.
#ccedd1 · #d1c97d · #68997d · #51634f · #770088 · #1f0510
Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.
#fff0d6 · #d79c00 · #007278 · #770088 · #003b3f · #0d0500
Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.
#ffeee4 · #f3873f · #127900 · #770088 · #00394f · #000200
#8F399E · #A75EB4 · #BF80CA · #D7A3E0 · #EFC6F6
#650073 · #53005F · #41004C · #310039 · #210028
#6F237C · #66336F · #5D3D62
Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.