Rural Red `#BB1144`

Rural Red (#BB1144) is a mid-tone, saturated pink with an OKLCH hue of 13°, lightness 0.51 and chroma 0.196. It sits on the warm side of the color wheel. In practice it behaves as an accent color: strong in focal moments, dominant over large fields.

Color values

HEX	`#BB1144`
RGB	`rgb(187, 17, 68)`
HSL	`hsl(342, 83%, 40%)`
HSV	`hsv(342, 91%, 73%)`
CMYK	`cmyk(0%, 91%, 64%, 27%)`
CIE Lab	`lab(40.2 63.4 18.7)`
OKLCH	`oklch(0.510 0.196 13)`

How Rural Red behaves under real light

Under warm 2700K interior light Rural Red is virtually unchanged; in north-facing or shaded light it is virtually unchanged. Overall drift across common illuminants is small (max ΔE ≈ 0.7), so it is a lighting-stable choice.

Warm interior (2700K incandescent / warm LED): → #bb063f — ΔE 0.7, is virtually unchanged
Neutral LED (4000K task and retail lighting): → #be0d42 — ΔE 0.6, is virtually unchanged
Daylight (6500K standard daylight (reference)): → #bb1144 — ΔE 0.0, is virtually unchanged
Blue-sky shade (cool daylight (~10000K proxy)): → #bc1245 — ΔE 0.3, is virtually unchanged

Test Rural Red in the color lighting simulator — sweep it through daylight, warm 2700K light, 4000K LED, and shade alongside the rest of your palette.

Contrast & accessibility

Against white it measures 6.41:1 and against black 3.28:1, so white text is the stronger pairing. That pairing passes WCAG AA for body text.

Colors that go with Rural Red

Tonal

One color explored: close hues with real lightness and chroma structure, so the palette is the anchor through value rather than a set of colors.

#ff98a3 · #e86075 · #bb1144 · #910031 · #59001a · #270006

Analogous

The anchor's neighbours on the wheel — everything shares an undertone, so the chord carries color without anything having to be muted to get along.

#d2662d · #c94234 · #bb1144 · #9b0356 · #7a015e · #59015e

Shifted

The mid-gap pairing — sage and mustard, terracotta and olive. A foil rotated 40–65° toward warm or cool: too far to be kin, too near to argue, carried by temperature and a deliberate value offset.

#f1b274 · #e38900 · #ab763f · #bb1144 · #8d002f · #60001d

Contrast

One deliberately opposed voice — a single restrained counterpoint across the wheel, or temperature against temperature where the anchor is too muted to carry a loud opposite.

#00e0de · #a6787c · #bb1144 · #762936 · #510d1d · #280108

Quiet Support

The anchor as the only color in the room. True neutrals or complement-warmed near-neutrals let it stay dominant.

#def8f7 · #cfaeb0 · #728484 · #bb1144 · #644245 · #000202

Bright Accent

This color as a ground rather than a subject — its own restraint held across a narrow value band, carrying one saturated voice from the opposite temperature.

#e6f5f5 · #bccdcc · #8da0a0 · #0b2727 · #000505 · #bb1144

Complementary

The opposite hue on the perceptual wheel, tempered to field strength — warm/cool tension without vibration.

#c7dfbf · #cea1c3 · #2c9ec1 · #bb1144 · #405474 · #1e0515

Split-complementary

The complement's two neighbours instead of the complement itself — strong contrast with a lower clash risk.

#c1daba · #77c591 · #619da6 · #bb1144 · #465468 · #1b0414

Triadic

Three hues spaced evenly around the wheel; the anchor leads and the other two are held at supporting strength.

#e2fbd3 · #8ecc5e · #007feb · #bb1144 · #004c92 · #000200

Tetradic

Two complementary pairs offset by 90° — the richest chord, kept usable by a strict lightness hierarchy.

#f8f4c7 · #cabb21 · #009391 · #bb1144 · #4636a2 · #000202

Tints, shades & muted variants

Tints

#CD445E · #DF6878 · #EF8894 · #FEA8B0 · #FFCDD1

Shades

#9F0036 · #81002A · #64001F · #490014 · #300009

Muted

#AC354C · #9C4753 · #8A555A

Using Rural Red

Its chroma is high enough to carry accents, calls to action, and focal moments; large fields of it will dominate a composition. In palettes it pairs most predictably with its tonal ramp and analogous neighbors; reserve the complementary hue for small, deliberate contrast.